Savage Enterprises was founded by Chris Wheeler and Matt Winters with the belief of helping the masses who needed an alternative to combustible cigarettes. As former smokers wanting a solution, Chris and Matt found the e-cigarette space to be very appealing.
In 2013, Matt and Chris opened O.C. Vapor Chamber (later renamed to Savage Vapor), a retail location for e-cigarettes in Orange, California. Within six months of opening their store, they wanted to offer innovative solutions in the space to other businesses.
Originally, Chris and Matt started mixing e-Liquid in the back of their store front, making different concoctions and sampling them out to their customers. They received great responses to their mixes. The only problem was - they didn't have a name for their brand.
Chris Wheeler has dabbled in online gaming since grade school and has always had a username with the word "savage". To Chris, the word Savage means being the best, going above and beyond, working like no one else does, and generally kicking butt. This is everything he wanted his company to be.
After gaining traction quickly with their e-Liquids, they jumped into the wholesale market at the tail end of 2014. Savage Enterprises started growing at a rate they didn't expect and closed their vape store in 2016.
Since then, Matt and Chris have learned to watch trends in the industry in order to become one of the first to market. They embrace the rapid change in e-cigarettes and stay competitive and innovative to help smokers quit smoking.
In early 2016, Chris and Matt had an opportunity to learn about the CBD market. Again, they found themselves very interested. They found themselves thinking, "here is another product that offers an alternative solution." Quickly, they began making CBD products and have been successful in the CBD market ever since.
What makes Savage so unique? The answer lies in the company's ability to pivot their strong beliefs. Savage believes that if the consumers aren't taken care of, the brand partners aren't happy, and if Savage isn't following industry standards, no one can win. Since adopting this belief system, Savage has quickly risen above the ranks to become an industry leader.